We don't shy away from it, we embrace it.Ĭould you talk a little bit about your history with Atlantic?
Why would you not want to utilize the new avenues and roads that are being paved if, as an artist, you want the world to know who you are and listen to your music? So, as far as technology is concerned, we're always looking for the next thing that's going to help our audience learn more about the band. Then I started thinking that was kind of selfish.
I wanted to be the man behind the curtain and keep a mystique about the band. I didn't want to look at all the social websites that were coming up or see how technology was growing. In all honesty, right before Amaryllis came out I was at the point where I was like, "this isn't going to slow down." In the back of my mind I wanted to keep the band mysterious. You seem open to trying to unproven things as a band. Now artists are doing stuff like that all the time, so it's just about being at the forefront and never saying, "I don't think we can do that." It's more about "Why can't we do it?" When our eBook came out two years ago people were saying, "What is this exactly?" because it was a new interactive way of looking at the record and getting to know the band. Well, as far as Atlantic Records is concerned, they’ve always been at the forefront of making sure artist development is key–there is none better than the team at Atlantic Records. The partnership between Shinedown and Atlantic Records has been incredibly innovative from your social media presence to being the first band to release an interactive book for tablets. Check out our exclusive interview with Brent to learn more about his journey as an artist, songwriter and front man for one of Rock’s most successful bands. With over 6 million albums sold worldwide, Shinedown lead vocalist and principle songwriter, Brent Smith knows a thing or two about the key to being a successful artist.
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